Welcome to Fashion Capital – the UK's leading fashion portal.
FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development.
FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today.
FashionCapital: The Content - Hanging it all together
The old adage “never judge a book by its cover” is never as pertinent as with FashionCapital. The site has already received three upgrades on design and navigation however its overwhelming success is the right, relevant, up-to-date and well researched content to back it up. FashionCapital also provides a unique answering service where experts from the industry are called upon to answer any specific queries you may have.
"Who's who" is a document with contact details and titles of everyone at FashionCapital. This will enable you to contact the correct person depending what information or support you would like. FashionCapital has grown incredibly and as the company continues to expand it is important to know exactly who does what.
Some of the key areas currently on FashionCapital are:
The site is constantly being developed and improved and recently, due to popular demand, we have added the new Manufacturer's Online Showroom - a first in the UK. Plus in the near future we will also be implementing further design changes and interactive elements to the site.
Fashion Enter is committed to providing a quality service for its members and working in an open and accountable way that builds the trust and respect. One of the ways in which we can continue to improve our service is by listening and responding to the views of our members, customers and partners, and in particular by responding positively to complaints, and by putting mistakes right.
If you have any further queries about FashionCapital please complete the Feedback form and we will revert within 48 hours of your posting.
Fashion Capital Personnel Profiles
Patron - Lord Stone of Blackheath
Jenny Holloway has been working in the fashion industry for over twenty five years mostly in the private sector. Initially she was a buyer for Littlewoods, M&S and Principles for Women before opening her own label Retro. For almost ten years Jenny was Director of her successful business Retro UK Ltd which included retail boutiques, party plan, wholesaling to major retailers such as John Lewis, Principles and independents. Retro UK also had an excellent export business with key accounts in the Middle East and Europe .
After graduating from university with a degree in Drama and Theatre Studies Jenni knew she belonged in a creative environment but instead of perusing the acting dream followed her heart and entered the world of fashion. She then went on to study HND Fashion Design at Walsall Art and Technology College, knowing it was there she had found her passion in life.
Specialising in illustration Jenni went on to being highly commended for numerous design and illustration competitions, including a Marks & Spencer's Per Una Design Competition and aDylon Dye design and make project.
Jenni joined the company in 2006 when Fashion Enter was established and has seen the company grow and develop into what it is today. Having developed a passion and skill for fashion journalism Jenni has reported live from major events such as London Fashion Week and Premier Vision in Paris for FashionCapital.co.uk and as the ‘press and PR girl' enjoys attending many events endeavouring to the spread the word about Fashion Enter and Fashion Capital. Jenni is also Project Manager for all events within the company from the annual Profile fashion event to regular workshops and seminars for new and emerging designers. Most recently Jenni has become involved in the Fashion and Textiles Apprenticeship programme by recruiting apprentices and matching them up with suitable employers.
JoJo Iles – Editor of www.fashioncapital.co.uk & PR for the PR Dispensary Service
Frank, forthright queen of copy with lashings of industry experience JoJo began her fashion career in front of the camera posing for the likes of Harper's Bazaar, Elle and Cosmopolitan before re-entering education as a mature student.
While studying at the London College of Fashion she worked with the Fashion Trend Forecasting service 'Trendzine' identifying trends and cultural shifts producing high street and designer trend reports. During her last year at college she landed a role with a brand new fashion portal; FashionCapital as a journalist covering a broad range of fashion articles from the latest news to interviews and catwalk reports. JoJo then went on to edit the portal as well as running a niche FashionPR company before taking time out to have a baby boy.
She has since returned to the industry and has worked on various projects from running the 'British Designers@FashionCapital' boutique to styling, pop-up shops and PR. From April 2013 JoJo resumed her position as editor at FashionCapital and is dedicated to taking the highly informative fashion portal to the next level.
Sandra Nemeti - Production Manager / Machinist Supervisor
Sandra is the production manager at the Factory. She helps run the production process and works closely with all our other employees on completing orders. Sandra has been part of Fashion Enter for a while now and has previously worked at our Fashion Studio in East London.
Gonul Hussien - Head of Sample Machinists
Previously employed with big names like River Island, New Look, Gonul has a deep understanding and skills base she can offer designers during production.
Working on various different types of machinery in the industry she can seamlessly advise while producing garments as well.
Nigel Rust - Business Mentor, Coach and Manufacturing Specialist
Nigel has been working with small and medium sized businesses in a business support capacity since 2005, including several years with the London Manufacturing Advisory Service/EEF. He is now an independent Business Mentor and Coach specialising in small but growing businesses with a particular interest in fashion-related companies, having worked with both designers and manufacturers over the last few years, and having been instrumental, with Fashion Enter, City Fringe, The London College of Fashion (Centre for Fashion Enterprise), The British Fashion Council and others in supporting the fashion sector during that time.
Nigel has been running Fashion Enter’s business workshops for fashion designers since 2010 and has delivered several courses including the very popular ‘Be Business Ready 2011’ and ‘Business for Creative People’ series. In 2012 he is running the ‘Business for Fashion’ workshops at The Fashion Studio.
As a Specialist Adviser for Fashion Enter, he also works directly with designers and manufacturers on a one-to-one mentoring, coaching or project basis.
Having run his own business Nigel is experienced in starting up, growing and establishing a business – both in the home and export markets.
Yuliana Dobreva- Head of Patterns
Yuliana has studied Garment techniques and technology in Bulgaria at Trakia University. She has 14 years experience in women’s clothing.
After university she got a job at Intertop Company as a pattern cutter for Jersey wear and she stayed there for two years. Once she gained all she could from that company she moved on to another town to find more opportunities so she can use her expertise and skills. She then started working in Optima Company for the next two years as a pattern cutter for classic woman garments.
In 2000 a great opportunity came her way when she started working for a company called BTBulgaria which is one of the leading ladies clothing companies on the Bulgarian market. She started off as quality control on finished products and after 2 years she was transferred to the technical product development department where she developed patterns for particular styles and grading for classic and casual clothing. She worked with CAD and GRAFIS V10 system for German customers like Comma, S. Oliver, Hallhuber and Esprit. After 5 years she became the manager of the pattern cutting department where she was planning and organizing patterns and designs for production.
In 2010 Yuliana faced a challenge where she had to move to the UK and learn the language and she is now working as a pattern cutter at Fashion Enter with young UK designers and many of the UK’s main high street companies.
Beth Davy-Day - Junior Pattern Cutter
Beth graduated from Ravensbourne College of Digital innovation with a Womenswear BA Hons degree specialising in digital design.
Beth joined the Fashion Enter team as a Junior pattern cutter at the Fashion Studio, alongside this she took over as the in-house designer working with clients and giving design consultations. Because of Beth’s digital skills has also taken an active role in the graphics for FashionCapital which includes graphics you see on our leaflets, posters and cards as well as creating the new graphics for the re-launch of our website.
Monika is a very experienced machinist with over 30 years working in the industry. Her experience comes from being based in a variety of factories and working from home for around 20 years.
Monika has worked for well-known stores such as C&A and has great experience and knowledge in working with big companies.
Wendy Coley - Head of Learning and Development
Following a BA (Hons) Degree in Printed Textiles, Wendy spent 17 years as a textile printer, working with a small studio in East London for a variety of clients, including museums, advertising agencies, fashion designers and in house labels.
Wendy was also a voluntary youth worker and completed a PGCE in Post Compulsory Education, teaching in Lewisham, Haringey and more recently an outstanding college in Camden. She progessed to an advanced practitioner: trainging as a coach; mentoring PGCE students, and running CPD workshops for lecturers.
She really enjoys working in a creative business environment, and enjoys seeing students and staff develop in confidence, skills and ability.
Wendy's vision for Fashion Enter is to develop the curriculum by offering more pathways and levels. She is very keen to develop e-learning as well.
In her spare time she enjoys exhibitons, drawing, Kung Fu and youth work.
Keeley Smith - Teacher
Keeley completed a BA (Hons) Degree in Design followed by Certificate in Education.
Keeley is a qualified Teacher and Lecturer with over 15 years of experience working in a variety of educational establishments. Her main area of specialism is Art & Design and Fashion & Textiles.
She has successfully worked and developed teaching programmes in her specialist areas within Primary, Seconday and Adult Education for both mainstream and special needs students. She has recently taught and developing an Art and Design programme for an outstanding primary school in East London.
Keeley is a trained mentor for PGCE students and in her role as a Teacher she enjoys using a range of learning strategies to embed both practical and academic skills.
Shanice Godwin-Samuel - Client Liaison Officer
Shanice always had an eye for fashion from a young age, but never really knew what path to go down. After studying Art,
French and Textiles at GCSE level she really started to get herself a taste for the fashion industry before going on to study Art, Graphics and Media Studies at A Level.
After the first year of A Levels Shanice took part in a summer course with Fashion Enter at their Boutique located in Barking, here she was informed on the apprentice vacancy available, after being successful Shanice went on to start the apprenticeship in January 2012.
At the beginning she was working in the Barking Boutique alongside dressmaker and machinist Leyla, helping with alteration, small production and made to measures for customers as well as taking purchasing and interacting and gaining confidence with customers. Shanice really enjoyed this experience as it allowed her to gain experience in all different fields of the industry as well as gaining important skills such as admin duties, and an over-view of how the company runs smoothly with everyone's roles within the company.
In February 2013 Shanice moved location to the Fashion Studio, here she worked closely with Rebecca who was the Studio Assistant Manager at the time. Through this Shanice learnt the company systems, ordering processes, larger scale productions, interacting with designers and contacting clients throughout the whole production cycle.
After being at The Studio Shanice then moved across to The Factory which is based in North London. Here she was the responsible for setting up the new course that was to be held at The Factory. The six week course titled ASOS Stitching Academy was a Level 1 course for those that are un-employed and want to learn more about how a garment is put together, right from the idea through to it being packaged and ready for collection or delivery. Here Shanice was responsible for getting candidates onto the course, arranging paperwork, communicating with press and job centres and also assisting the Tutor with any documents needed for classes.
Shanice is now at the end of her apprenticeship and has moved away from the Stitching Academy Course, she is now a Fashion Assistant with main responsibilities of being a client liaison officer. This means that she has her specific clients which she is responsible for communicating with. From communicating with Buyers, going to meetings, sending samples, emailing and just being the main point of contact on The Factory side for each client.
In the future Shanice would like to become a Buyer, Merchandiser or Personal Assistant.
Danielle De Souza
I am a hard working, enthusiastic and creative individual with work experience. I am passionate about working in the fashion industry as its highly creative and exciting environment has always appealed to me. I am looking to pursue an apprenticeship position where I can grow and develop my skills and experience.
I first realised I was passionate about fashion when I began to enjoy experimenting with it, for example choosing the colours, styles, materials and accessories as this gave me an insight of what works and what doesn’t and has helped me to develop and become confident within my own sense of style. In my spare time I enjoy experimenting with hair and make up, shopping, horse riding, music and attending various fashion events such as ‘The Clothes Show Live’ and ‘Britain’s Next Top Model’ as they have given me the opportunity to witness catwalk shows, talk to designers and stylists behind the scenes and keep up to date with current and upcoming trends.
Since looking at various fashion magazines, books and designs I have become heavily influenced by fashion designers. One of my favourite designers is Alexander McQueen as even though his early collections created shock and controversy he showed that you need to be different and sometimes break boundaries in order to take fashion to another level and be successful, and even though it’s a long way to go you can be credited in the end as he has been. Furthermore, he studied art at school and then went on to serve an apprenticeship where he learnt the skills of garment cutting which is a direction I would love to go in.
I have gained a GCSE in textiles and enjoyed studying this subject as it enabled me to look at fabrics and embellishments and understand colours and different techniques. I also appreciated the fact that I could put my own thoughts and ideas into action and create my own garments which consisted of a skirt and a matching top as this showed me my capabilities. I studied Art & Design as an A level which enabled me to experiment with the design/drawing side of fashion.
At the moment I am attracted to the idea of doing a Fashion Apprenticeship because there are still certain aspects of the industry that I want to find out more about and experience for myself. Also, as well as studying and learning how to make clothes I will also get the opportunity to learn in a fashion production environment which I think is very important as I feel it will give me the right amount of experience and confidence to pursue my career in the fashion industry.
Zoe had always been interested in fashion, creating her own unique sense of style she would surround herself with all things fashion, cutting out of magazine and keeping style scrap books of her favourite pieces.
Around the age of 12, Zoe really started experiment with the latest style, pushing the boundaries of what she was used to and began customising her own pieces of clothing. She was introduced to a sewing machine and taught herself all the basics. Before long she was making her own items of clothing from scrap fabrics. After receiving compliments on her handmade pieces she set up her own online shop, full of her one of designs and personal touches. As well as branching out to online marketplaces such as Ebay and ASOS Marketplace.
She then started keeping an online blog, and documenting all things fashion in her life. It was here Zoe got a bigger picture and experience of the fashion industry. She was invited events, mingling with indutry professionals, asked to test out products and would advertise for bigger retail companies that she could only dream of working for. After getting a taster of the career she wanted pursue, Zoe realised school wasn't fullfilling her love of fashion. She found that further education wasn't the path she wanted to follow and set out to find an alternative. Here she came across Fashion Enter, and they had the perfect opportunity for her...
Abbie Godbold is located in The Fashion Studio and has been working with Fashion Enter since October.
From the very beginning Abbie took interest to Textiles her skills and knowledge came from studying this at High School. She loved the practical side of making garments and the planning and organising that came alongside it.
Abbie knew straight away she wanted to continue this on to the future and planned on finding an apprenticeship straight after finishing High School. However, this didn't go quite as she had planned. She was offered and apprenticeship but the start date was before she had even achieved her GCSE results! So Abbie continued on and started a college with a Product Design course in costume and make-up. Costume design was always something Abbie had a great interest in and hopes to continue on with this throughout life. A couple of weeks into her course she received an invite for an interview with Fashion Capital and took off from here.
Lauren's very first step into the fashion world was working in a show room for Janet Thurston for two weeks during the summer of 2011, Lauren assisted Janet Thurston with new clothing ranges for the high profile clients of the company, giving her her first insight to the fast pace of the fashion industry.
Elisa Lopes born and raised in Portugal, moved to the UK just over 6 years ago; with the objective of finding work and starting a life her parents could be proud of. Elisa always enjoyed being creative and from a very young age she had the opportunity of seeing her mum and her sister making clothes; therefore she began to make things in her own simple ways for herself and although she has many interests which require a certain level of creativity i.e. organising events, photography, modelling and singing; she always had a passion for fashion and knows this is something she would like to take to the next level. She isn’t afraid of getting down to work and tries to be the best that she can be in all that she does.
Her long term plan is to become a designer and have a family business; to take on her dad’s shoe making skills and improving some of the skills passed by her mum, who is a former tailor. A couple of years ago she completed a Sew Fantastic course, whilst completing her Level 2 in Business Admin with CIPs part of Newham College and at the age of 23, she realised she really wanted to do Fashion. So she left her job as an Administrator and joined the Level 3 Fashion Textile Apprenticeship at Fashion Enter, hoping to learn everything to do with production from the moment an order comes in, to the moment it goes out of the door.
She has faced some difficulties at the beginning of her career and had many reasons to give up. However she believes that all things happen for a reason and that in life we have to sometimes go through bad experiences to appreciate the good times when they come and use those opportunities to build up our strengths.