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Welcome to Fashion Capital – the UK's leading fashion portal.

FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development.
FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today.

FashionCapital: The Content - Hanging it all together

The old adage “never judge a book by its cover” is never as pertinent as with FashionCapital. The site has already received three upgrades on design and navigation however its overwhelming success is the right, relevant, up-to-date and well researched content to back it up. FashionCapital also provides a unique answering service where experts from the industry are called upon to answer any specific queries you may have.

"Who's who" is a document with contact details and titles of everyone at FashionCapital. This will enable you to contact the correct person depending what information or support you would like. FashionCapital has grown incredibly and as the company continues to expand it is important to know exactly who does what.

Some of the key areas currently on FashionCapital are:


  • News - Relevant news and editorial stories for the industry updated on a daily basis. Useful contacts, Business Events Bulletins and Diary along with the very latest industry Press Releases and profiles. We also send out a weekly newswire each Wednesday registered members.

  • Trends - The latest show reviews, trend forecasting reports and mood boards for future seasons

  • The Knowledge Bank – The fashion universe. Fashion is an eclectic mix of many factors but with our new Fashion Universe section you will be able to review how all the elements of fashion combine and work together. This section of the site is a new area and work is commencing on this section daily. This combines the previous Business Section on FashionCapital which covers all the key skills you need to run a thriving company including features on funding/grants, marketing, retail advice, design, Business Support Organisations and much, much more.

  • Suppliers – Find the right production unit for you by reviewing the Manufacturer’s Online Showroom. This is the only site in the UK that has a dedicated showroom that shows the production capacity availability of UK production units. There is also an online Directory to help your sourcing.

  • Multimedia Gallery - Get inspired with our wide range of images and videos in the multimedia gallery. Sections include fashion from around the world, exhibitions, textiles, fashion through the ages and more. Our video section includes catwalk shows and exclusive interviews.

  • Community – Our Discussion Forums are always very active as is the Who's Who directory. The Discussion Forums are the ideal place to ask questions, network, search for the perfect job, talk about aspects of the Fashion Industry that affect you, or to pass on valuable knowledge that you have gained. The Who's Who directory let's you meet other FashionCapital members and find out about them and their business.

  • Learning - The Learning zone is here to support and advise those of you who want to establish a career in the fashion industry, whether at school, post-graduate or graduate level. There is information on the finest courses from UK HE/FE colleges and universities; information on placements and career advice; and an exclusive look at new learning models such as Getting It Right First Time.

  • Boutique – On the FC Boutique you can purchase garments from some of the newest up and coming designers and retailers. This is currently being redeveloped in a consumer facing format and will have its own dedicated web address. This e-trading site has been developed to offer designers a cost effective website that will benefit from the extensive traffic received on FashionCapital. The annual cost for this website is £150 plus VAT per annum.

The site is constantly being developed and improved and recently, due to popular demand, we have added the new Manufacturer's Online Showroom - a first in the UK. Plus in the near future we will also be implementing further design changes and interactive elements to the site.

Fashion Enter is committed to providing a quality service for its members and working in an open and accountable way that builds the trust and respect. One of the ways in which we can continue to improve our service is by listening and responding to the views of our members, customers and partners, and in particular by responding positively to complaints, and by putting mistakes right.

If you have any further queries about FashionCapital please complete the Feedback form and we will revert within 48 hours of your posting.



Please click here for Code of Conduct and Terms and Conditions


Fashion Capital Personnel Profiles

Patron - Lord Stone of Blackheath

Lord StoneLord Stone was raised to the peerage as, Baron Stone of Blackheath in 1997. He joined Marks and Spencer plc as a Trainee in 1966 and retired his position as joint Managing Director of the Company in 1999.

He is currently a Director of a several non-governmental organisations, a retail company and Chair of a media company, and is involved in several charities. He Chairs DIPEx which helps patients gain information on how to make the right choices.

He has a deep interest in community work based around his fascination with the juxtaposition between Art & Science, a desire to help alleviate suffering of those with illnesses and a lifelong interest in the process of creating understanding and peace in the Middle East.


Jenny Holloway - Director

Jenny_Holloway_FashionEnterJenny Holloway has been working in the fashion industry for over twenty five years mostly in the private sector. Initially she was a buyer for Littlewoods, M&S and Principles for Women before opening her own label Retro. For almost ten years Jenny was Director of her successful business Retro UK Ltd which included retail boutiques, party plan, wholesaling to major retailers such as John Lewis, Principles and independents. Retro UK also had an excellent export business with key accounts in the Middle East and Europe .

In 2000 Jenny commenced a consultancy business and was approached to be an Industry Advisor on Government funded initiatives. In March 06 Jenny incorporated Fashion Enter Ltd.

Fashion Enter (www.fashion-enter.com) has over 1000 members with two retail boutiques; Croydon and Barking - a third is planned for Spring 08. Fashion Enter Ltd provides highly specialised support for designers today including www.fashioncapital.co.uk, a PR Dispensary service, an agency Representing, trade missions, seminars and workshops. One to one surgeries are also available. Fashion Enter also owns the Profile fashion trade event which showcases new and emerging designers and acts as a platform between Graduate Fashion Week and London Fashion Week. Profile is currently sponsored by Hobbs , Whistles, Debenhams and TopShop and is in association with Rah Productions.

Jenny comments: "Fashion is a fun and vibrant business, however, that's exactly what it is - a business. Designers, in particular, must ensure that they fully understand all areas of their product and business and working in fashion can be a minefield. It can also be a lonely place too. Designers today have to be the master of all trades and sometimes they need someone experienced to talk to who can offer quality advice. That’s exactly why we set up FashionCapital and Fashion Enter Ltd. We also work with a wide cross section of other sectors of the industry too, particularly manufacturing and logistics, therefore we can provide excellent networking opportunities to all levels of businesses throughout Clothing and Textiles.”

Jenni Sutton - Development Manager

After graduating from university with a degree in Drama and Theatre Studies Jenni knew she belonged in a creative environment jenni_picbut instead of perusing the acting dream followed her heart and entered the world of fashion. She then went on  to study HND Fashion Design at Walsall Art and Technology College, knowing it was there she had found her passion in life.

Specialising in illustration Jenni went on to being highly commended for numerous design and illustration competitions, including a Marks & Spencer's Per Una Design Competition and aDylon Dye design and make project.

After graduating from college with a distinction Jenni immediately started work in the dynamic world of fashion where she was lucky enough to start her fashion career at Fashion Enter & Fashion Capital.

Jenni joined the company in 2006 when Fashion Enter was established and has seen the company grow and develop into what it is today. Having developed a passion and skill for fashion journalism Jenni has reported live from major events such as London Fashion Week and Premier Vision in Paris for FashionCapital.co.uk and as the ‘press and PR girl' enjoys attending many events endeavouring to the spread the word about Fashion Enter and Fashion Capital. Jenni is also Project Manager for all events within the company from the annual Profile fashion event to regular workshops and seminars for new and emerging designers. Most recently Jenni has become involved in the Fashion and Textiles Apprenticeship programme by recruiting apprentices and matching them up with suitable employers. 

Fashion Enter and Fashion Capital is really growing, its great we can help so many young designers but not only that it is a portal for the whole industry so students, graduates, designers, buyers, manufactures and retailers can all benefit and help each other through us. I am very excited to be involved and can't wait for what the future holds.'


JoJo Iles – Editor of www.fashioncapital.co.uk & PR for the PR Dispensary Service

Frank, forthright queen of copy with lashings of industry experience JoJo began her fashion career in front of the camera posing for the likesjojo_profile_pic of Harper's Bazaar, Elle and Cosmopolitan before re-entering education as a mature student.

While studying at the London College of Fashion she worked with the Fashion Trend Forecasting service 'Trendzine' identifying trends and cultural shifts producing high street and designer trend reports. During her last year at college she landed a role with a brand new fashion portal; FashionCapital as a journalist covering a broad range of fashion articles from the latest news to interviews and catwalk reports. JoJo then went on to edit the portal as well as running a niche FashionPR company before taking time out to have a baby boy.

She has since returned to the industry and has worked on various projects from running the 'British Designers@FashionCapital' boutique to styling, pop-up shops and PR. From April 2013 JoJo resumed her position as editor at FashionCapital and is dedicated to taking the highly informative fashion portal to the next level.


Caroline Ash - Production Manager 


Caroline has over 30 years experience in production management.carolineprofileShe is a highly experienced production coordinator, sourcer and product developer with strong problem solving and analytical skills, delivering finished product that meet lead times, quality expectations and ethical requirements.
She has been Head of Production for various companies supplying the High Street making soft separates, dresses, tailoring, jersey and outerwear and has manufacturing experience in China, Turkey, Romania, Morocco, Bulgaria, Egypt as well as the UK.


Chris Toumbu - Factory Manager

chrisChris has over 25 years experience in the fashion industry and as a small business owner knows exactly what it takes to succeed today. Based at The Workshop Chris works closely with up and coming designers by offering fantastic advice and assistance on industry production. Responsible for cutting, production lay plans, costings and sourcing Chris is a highly skilled and knowledgeable Assistant Manager and is an asset to the Fashion Enter team.



Pandora Kapitaniou - Garment Tech Manager 

Pandora is a very creative, enthusiastic and dynamic individual and a hard worker. 1pandoraShe is passionate about fashion and has a wealth of experience in the industry. This includes design and pattern pattern making for babies clothing, childrenswear, womenswear, occasion wear, menswear, uniforms and sports clothes. Her experience extends over 30 years in fashion and production industry. Her  interest in fashion design goes back to when She was 8 years old and started helping at a designer studio. Over the years Pandora has gained confidence in managing the orders from concept to final production.

Pandora enjoy working as part of a team but She is also able to motivate herself and work independently. She is always looking for new ideas and She has a keen eye for detail. This enables her to incorporate beautiful yet cost effective designs into her work which add to the commercial success of the company. Pandora  always strive to gain new skills and to extend my knowledge and learn new things very quickly.

She has  also studied Law with Accounting at University of Portsmouth and has experience in Financial Accounting and Internal Audit. She believe that this along with her  creative expertise and a qualification in Economics helps her to contribute to the profitability of the company!

Pandora joined Fashion Enter Ltd in September 2013 and  She hugely enjoying being a part of this fashion team! The Factory work with big high street names such as ASOS, Marks and Spencer, Boohoo and QVC as well as many other smaller accounts. Her role here is Head of Garment Technology, She create designs for clients, make patterns, grade and prepare markers for bulk production. She  quality control the first garments off the lines and communicate with machinists on all aspects of construction and make.  Pandora liaise with clients in fit sessions, development and production meetings providing fabric ratings and garment costs to facilitate orders. She always work on the most commercially viable solution to ensure the client and the factory both  have a desired margin level.

Pandora is  able to create illustrations, technical drawings, patterns and grades by hand as well as on the CAD system Vetigraph.




Sandra Nemeti - Production Manager / Machinist Supervisor

Sandra is the production manager at the Factory. She helps run the production process and works closely with all our factorysandraother employees on completing orders. Sandra has been part of Fashion Enter for a while now and has previously worked at our Fashion Studio in East London. 

Gonul Hussien - Head of Sample Machinists

gonulAs a very experienced sample machinist Gonul brings her speed and efficiency to The Workshop. 

Previously employed with big names like River Island, New Look, Gonul has a deep understanding and skills base she can offer designers during production. 

Working on various different types of machinery in the industry she can seamlessly advise while producing garments as well.

nigel-rustNigel Rust -  Business Mentor, Coach and Manufacturing Specialist 

Nigel has been working with small and medium sized businesses in a business support capacity since 2005, including several years with the London Manufacturing Advisory Service/EEF. He is now an independent Business Mentor and Coach specialising in small but growing businesses with a particular interest in fashion-related companies, having worked with both designers and manufacturers over the last few years, and having been instrumental, with Fashion Enter, City Fringe, The London College of Fashion (Centre for Fashion Enterprise), The British Fashion Council and others in supporting the fashion sector during that time.

Nigel has been running Fashion Enter’s business workshops for fashion designers since 2010 and has delivered several courses including the very popular ‘Be Business Ready 2011’ and ‘Business for Creative People’ series. In 2012 he is running the ‘Business for Fashion’ workshops at The Fashion Studio.

 As a Specialist Adviser for Fashion Enter, he also works directly with designers and manufacturers on a one-to-one mentoring, coaching or project basis.

Having run his own business Nigel is experienced in starting up, growing and establishing a business – both in the home and export markets.


Beth Davy-Day - Junior Pattern Cutter

Beth graduated from Ravensbourne College of Digital innovation with a Womenswear BA Hons degree specialising in digital design.
bethWhile studying Beth worked for numerous company's in the fashion industry ranging from an ethical knitwear company 'Make-piece' to high end designer 'Samantha Cole'  as well as a studio assistant at 'The print box.' She also interned for Fashion Enter at The Showroom with the sales team which led her on to a full time role once she graduated. 

Beth joined the Fashion Enter team as a Junior pattern cutter at the Fashion Studio, alongside this she took over as the in-house designer working with clients and giving design consultations. Because of Beth’s digital skills has also taken an active role in the graphics for FashionCapital which includes graphics you see on our leaflets, posters and cards as well as creating the new graphics for the re-launch of our website.

Monika Thomas

Monika is a very experienced machinist with over 30 years working in the industry. Her experience comes from being 1monikabased in a variety of factories and working from home for around 20 years.

Monika has worked for well-known stores such as C&A and has great experience and knowledge in working with big companies. 


For all finance, audit and account queries please contact Edwards on accounts@fashion-enter.com


Wendy Coley - Head of Learning and Development

Following a BA (Hons) Degree in Printed Textiles, Wendy spent 17 years as a textile printer, working with1wendy a small studio in East London for a variety of clients, including museums, advertising agencies, fashion designers and in house labels. 

Wendy was also a voluntary youth worker and completed a PGCE in Post Compulsory Education, teaching in Lewisham, Haringey and more recently an outstanding college in Camden. She progessed to an advanced practitioner: trainging as a coach; mentoring PGCE students, and running CPD workshops for lecturers. 

She really enjoys working in a creative business environment, and enjoys seeing students and staff develop in confidence, skills and ability. 

Wendy's vision for Fashion Enter is to develop the curriculum by offering more pathways and levels. She is very keen to develop e-learning as well. 

In her spare time she enjoys exhibitons, drawing, Kung Fu and youth work. 


Keeley Smith - Teacher

Keeley completed a BA (Hons) Degree in Design followed by Certificate in Education. keeley

Keeley is a qualified Teacher and Lecturer with over 15 years of experience working in a variety of educational establishments. Her main area of specialism is Art & Design and Fashion & Textiles. 

She has successfully worked and developed teaching programmes in her specialist areas within Primary, Seconday and Adult Education for both mainstream and special needs students. She has recently taught and developing an Art and Design programme for an outstanding primary school in East London. 

Keeley is a trained mentor for PGCE students and in her role as a Teacher she enjoys using a range of learning strategies to embed both practical and academic skills. 




Danielle De Souza

I am a hard working, enthusiastic and creative individual with work experience. I am passionate about working in the fashion industry as its highly creative and exciting environment has always appealed to me. I am looking to pursue an apprenticeship position where I can grow and develop my skills and experience.


I first realised I was passionate about fashion when I began to enjoy experimenting with it, for example choosing the colours, styles, materials and accessories as this gave me an insight of what works and what doesn’t and has helped me to develop and become confident within my own sense of style. In my spare time I enjoy experimenting with hair and make up, shopping, horse riding, music and attending various fashion events such as ‘The Clothes Show Live’ and ‘Britain’s Next Top Model’ as they have given me the opportunity to witness catwalk shows, talk to designers and stylists behind the scenes and keep up to date with current and upcoming trends.

Since looking at various fashion magazines, books and designs I have become heavily influenced by fashion designers. One of my favourite designers is Alexander McQueen as even though his early collections created shock and controversy he showed that you need to be different and sometimes break boundaries in order to take fashion to another level and be successful, and even though it’s a long way to go you can be credited in the end as he has been. Furthermore, he studied art at school and then went on to serve an apprenticeship where he learnt the skills of garment cutting which is a direction I would love to go in.

I have gained a GCSE in textiles and enjoyed studying this subject as it enabled me to look at fabrics and embellishments and understand colours and different techniques. I also appreciated the fact that I could put my own thoughts and ideas into action and create my own garments which consisted of a skirt and a matching top as this showed me my capabilities. I studied Art & Design as an A level which enabled me to experiment with the design/drawing side of fashion.

At the moment I am attracted to the idea of doing a Fashion Apprenticeship because there are still certain aspects of the industry that I want to find out more about and experience for myself. Also, as well as studying and learning how to make clothes I will also get the opportunity to learn in a fashion production environment which I think is very important as I feel it will give me the right amount of experience and confidence to pursue my career in the fashion industry.

Zoe Barrow

Zoe had always been interested in fashion, creating her own unique sense of style she would surround herself with all things fashion, cutting out of magazine and keeping style scrap books of her favourite pieces. 

Around the age of 12, Zoe really started experiment with the latest style, pushing the boundaries of what she was used to 1Zoe_Barrow and began customising her own pieces of clothing. She was introduced to a sewing machine and taught herself all the basics. Before long she was making her own items of clothing from scrap fabrics. After receiving compliments on her handmade pieces she set up her own online shop, full of her one of designs and personal touches. As well as branching out to online marketplaces such as Ebay and ASOS Marketplace. 

She then started keeping an online blog, and documenting all things fashion in her life. It was here Zoe got a bigger picture and experience of the fashion industry. She was invited events, mingling with indutry professionals, asked to test out products and would advertise for bigger retail companies that she could only dream of working for. After getting a taster of the career she wanted pursue, Zoe realised school wasn't fullfilling her love of fashion. She found that further education wasn't the path she wanted to follow and set out to find an alternative. Here she came across Fashion Enter, and they had the perfect opportunity for her...

Abbie Godbold

Abbie Godbold is located in The Fashion Studio and has been working with Fashion Enter since October.

From the very beginning Abbie took interest to Textiles her skills and knowledge came from studying this at High School. She loved the practical side of making garments and the planning and organising that came alongside it.Abbie

Abbie knew straight away she wanted to continue this on to the future and planned on finding an apprenticeship straight after finishing High School. However, this didn't go quite as she had planned. She was offered and apprenticeship but the start date was before she had even achieved her GCSE results! So Abbie continued on and started a college with a Product Design course in costume and make-up. Costume design was always something Abbie had a great interest in and hopes to continue on with this throughout life. A couple of weeks into her course she received an invite for an interview with Fashion Capital and took off from here.

Lauren Coates 

Lauren's very first step into the fashion world was working in a show room for Janet Thurston for two weeks laurencoatesduring the summer of 2011, Lauren assisted Janet Thurston with new clothing ranges for the high profile clients of the company, giving her her first insight to the fast pace of the fashion industry.
Lauren completed her fashion Diploma at The Fashion Retail Academy in 2013 enjoying every minute of it from studying Styling, Visual Merchandising to fashion history. Working part time as a sales assistant also gave Lauren a good opportunity to help out with Visual Merchandising. 

From always having a eye into the fashion world Lauren has been lucky enough to attend many different fashion shows for the last four years, attending London Fashion Week at Somerset house, along with different events for UKFT and BFC meeting a range of different people in the fashion industry, from the latest up and coming designers. Including Erdem at the Royal College of Art & Design in Kensington and young designers for the UK Fashion & Textile Association 2013 Awards event. 
Lauren has her own unique style and loves to put outfits together from being inspired from many different designers such as Alexander Wang, Valentino & Erdem. Lauren always loves to be out keeping up with the latest trends and new collection that go into Liberty or Dover Street Market.  Lauren keeps up to date on the latest styles, often reading the latest issue of Vogue or Dazed & Confused magazines.  Realising how inspired she was from fashion, Lauren decided she wanted the industry to become here career. Coming across an amazing opportunity with Fashion Enter, Lauren jumped at the chance. 




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