Welcome to Fashion Capital – the UK's leading fashion portal.
FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development.
FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today.
FashionCapital: The Content - Hanging it all together
The old adage “never judge a book by its cover” is never as pertinent as with FashionCapital. The site has already received three upgrades on design and navigation however its overwhelming success is the right, relevant, up-to-date and well researched content to back it up. FashionCapital also provides a unique answering service where experts from the industry are called upon to answer any specific queries you may have.
The site is constantly being developed and improved and recently, due to popular demand, we have added the new Manufacturer's Online Showroom - a first in the UK. Plus in the near future we will also be implementing further design changes and interactive elements to the site.
Fashion Enter is committed to providing a quality service for its members and working in an open and accountable way that builds the trust and respect. One of the ways in which we can continue to improve our service is by listening and responding to the views of our members, customers and partners, and in particular by responding positively to complaints, and by putting mistakes right.
If you have any further queries about FashionCapital please complete the Feedback form and we will revert within 48 hours of your posting.
To contact a particular member of staff for your enquiry, please visit our Contact Us page.
Fashion Capital Personnel Profiles
Patron - Lord Stone of Blackheath
Jenny Holloway has been working in the fashion industry for over twenty five years mostly in the private sector. Initially she was a buyer for Littlewoods, M&S and Principles for Women before opening her own label Retro. For almost ten years Jenny was Director of her successful business Retro UK Ltd which included retail boutiques, party plan, wholesaling to major retailers such as John Lewis, Principles and independents. Retro UK also had an excellent export business with key accounts in the Middle East and Europe .
After graduating from university with a degree in Drama and Theatre Studies Jenni knew she belonged in a creative environment but instead of perusing the acting dream followed her heart and entered the world of fashion. She then went on to study HND Fashion Design at Walsall Art and Technology College, knowing it was there she had found her passion in life.
Specialising in illustration Jenni went on to being highly commended for numerous design and illustration competitions, including a Marks & Spencer's Per Una Design Competition and aDylon Dye design and make project.
Jenni joined the company in 2006 when Fashion Enter was established and has seen the company grow and develop into what it is today. Having developed a passion and skill for fashion journalism Jenni has reported live from major events such as London Fashion Week and Premier Vision in Paris for FashionCapital.co.uk and as the ‘press and PR girl' enjoys attending many events endeavouring to the spread the word about Fashion Enter and Fashion Capital. Jenni is also Project Manager for all events within the company from the annual Profile fashion event to regular workshops and seminars for new and emerging designers. Most recently Jenni has become involved in the Fashion and Textiles Apprenticeship programme by recruiting apprentices and matching them up with suitable employers.
Dan Sherfield - Business Improvement
Dan worked in corporate finance for five years at Ernst & Young, one of the Big 4 accounting firms, where he obtained his chartered accountancy qualification. Dan's work entailed performing due diligence and financial analysis to assist in the acquisition of companies, working with clients covering a broad variety of industry sectors including retail, technology, pharmaceuticals, healthcare and media.
Dan came across Fashion Enter whilst on a secondment at the Social Business Trust (SBT), where he performed diligence on Fashion Enter to help the business win SBT investment. Through the diligence process Dan really got to know Fashion Enter, warts and all, and came to realise the great potential it had and the skills that he could bring to help it grow.
Having resigned from EY, Dan is now advising Fashion Enter and helping it implement several business and efficiency improvement projects, specifically looking at cash flow, production efficiency and future growth projects.
JoJo Iles – Editor of www.fashioncapital.co.uk & PR for the PR Dispensary Service
Frank, forthright queen of copy with lashings of industry experience JoJo began her fashion career in front of the camera posing for the likes of Harper's Bazaar, Elle and Cosmopolitan before re-entering education as a mature student.
While studying at the London College of Fashion she worked with the Fashion Trend Forecasting service 'Trendzine' identifying trends and cultural shifts producing high street and designer trend reports. During her last year at college she landed a role with a brand new fashion portal; FashionCapital as a journalist covering a broad range of fashion articles from the latest news to interviews and catwalk reports. JoJo then went on to edit the portal as well as running a niche FashionPR company before taking time out to have a baby boy.
She has since returned to the industry and has worked on various projects from running the 'British Designers@FashionCapital' boutique to styling, pop-up shops and PR. From April 2013 JoJo resumed her position as editor at FashionCapital and is dedicated to taking the highly informative fashion portal to the next level.
Caroline Ash - Production Manager
Caroline has over 30 years experience in production management.She is a highly experienced production coordinator, sourcer and product developer with strong problem solving and analytical skills, delivering finished product that meet lead times, quality expectations and ethical requirements.She has been Head of Production for various companies supplying the High Street making soft separates, dresses, tailoring, jersey and outerwear and has manufacturing experience in China, Turkey, Romania, Morocco, Bulgaria, Egypt as well as the UK.
Anna Gall - Admin Manager
Anna has been working with Fashion Enter for over 3 years now. She has always had an interest in clothes and how a garment is constructed. Her most interesting challenge has been working in our Factory in Haringey. Anna coordinates all of the admin work that goes into the production and liaising all our small and large clients.
Pandora [Panayiota] Kapitaniou - Garment Tech Senior Manager
Pandora is a very creative, enthusiastic and dynamic individual. She is passionate about fashion and has a wealth of experience in the industry. This includes design and pattern pattern making for babies clothing, childrenswear, womenswear, occasion wear, menswear, uniforms and sports clothes. Her experience extends over 30 years in fashion and production industry.
Her interest in fashion design goes back to when She was 8 years old and started helping at a designer studio. Over the years Pandora has gained confidence in managing the orders from concept to final production.
Pandora enjoy working as part of a team but she is also able to motivate herself and work independently. She is always looking for new ideas and has a keen eye for detail. This enables her to incorporate beautiful yet cost effective designs into her work which add to the commercial success of the company. Pandora always strives to gain new skills and to extend her knowledge to learn new things very quickly.
Pandora studied Law with Accounting at University of Portsmouth and has experience in Financial Accounting and Internal Audit. She believe that this along with her creative expertise and a qualification in Economics helps her to contribute to the profitability Fashion Enter.
Pandora joined Fashion Enter Ltd in September 2013 and hugely enjoys being a part of the fashion team! The Factory works with well-known high-street client including ASOS, Marks and Spencer, Boohoo and QVC as well as many other smaller accounts. Her role here is Head of Garment Technology. Here Pandora create designs for clients, make patterns and grades and prepares markers for bulk production. Pandora quality controls the first garments off the lines and communicates with machinists on all aspects of construction and make. Pandora liaises with clients in fit sessions, development and production meetings providing fabric ratings and garment costs to facilitate orders. She always works on the most commercially viable solution to ensure the client and the factory both have a desired margin level.
Pandora is able to create illustrations, technical drawings, patterns and grades by hand as well as on the CAD system Vetigraph.
Anastasia Every - Admin Assistant
Anastasia joined Fashion Enter as fashion designer of her own independent label. However she wanted to get more of an insight on the production process in the fashion industry and realised instantly that this was the perfect place to gain invaluable industry experience. Initially Anastasia asked for work experience and this enabled her to see the whole production process from initial consultations through to sampling, fitting, grading and production. Anastasia is now in the position of The Factory Administrator managing all admin relating to orders, fabric purchasing and client liaison.
Gonul Hussien - Head of Sample Machinists
Previously employed with big names like River Island, New Look, Gonul has a deep understanding and skills base she can offer designers during production.
Working on various different types of machinery in the industry she can seamlessly advise while producing garments as well.
Nigel Rust - Business Mentor, Coach and Manufacturing Specialist
Nigel has been working with small and medium sized businesses in a business support capacity since 2005, including several years with the London Manufacturing Advisory Service/EEF. He is now an independent Business Mentor and Coach specialising in small but growing businesses with a particular interest in fashion-related companies, having worked with both designers and manufacturers over the last few years, and having been instrumental, with Fashion Enter, City Fringe, The London College of Fashion (Centre for Fashion Enterprise), The British Fashion Council and others in supporting the fashion sector during that time.
Nigel has been running Fashion Enter’s business workshops for fashion designers since 2010 and has delivered several courses including the very popular ‘Be Business Ready 2011’ and ‘Business for Creative People’ series. In 2012 he is running the ‘Business for Fashion’ workshops at The Fashion Studio.
As a Specialist Adviser for Fashion Enter, he also works directly with designers and manufacturers on a one-to-one mentoring, coaching or project basis.
Having run his own business Nigel is experienced in starting up, growing and establishing a business – both in the home and export markets.
Leyla Mehmet - Head of Stitching Academy
Leyla has worked for Fashion Enter for the past 5 years. She studied Fashion at a young age in Cyprus where she grew up. She finished her education at the age of 16 and then moved to London when she was 17 years old to start her career. Leyla started off working in various factories all over London which led to her running her own dry cleaning business in Dagenham. Here she also made garments for people. When Leyla joined Fashion Enter in 2008 she worked in the Barking Boutique. Here she not only ran the shop but she was also in charge of the sales system, providing special services for customers and she also worked with various designers.
Leyla was then based at The Fashion Studio where she did pattern cutting and dress making. Here she made and altered wedding dresses.
Most recently, Leyla moved to The Factory to full fill her dreams of teaching and passing on her industry skills, where she is now head of the Stitching Academy.
Beth Davy-Day - Junior Pattern Cutter
Beth graduated from Ravensbourne College of Digital innovation with a Womenswear BA Hons degree specialising in digital design.
Beth joined the Fashion Enter team as a Junior pattern cutter at the Fashion Studio, alongside this she took over as the in-house designer working with clients and giving design consultations. Because of Beth’s digital skills has also taken an active role in the graphics for FashionCapital which includes graphics you see on our leaflets, posters and cards as well as creating the new graphics for the re-launch of our website.
Monika is a very experienced machinist with over 30 years working in the industry. Her experience comes from being based in a variety of factories and working from home for around 20 years.
Monika has worked for well-known stores such as C&A and has great experience and knowledge in working with big companies.
Wendy Coley - Head of Learning and Development
Following a BA (Hons) Degree in Printed Textiles, Wendy spent 17 years as a textile printer, working with a small studio in East London for a variety of clients, including museums, advertising agencies, fashion designers and in house labels.
Wendy was also a voluntary youth worker and completed a PGCE in Post Compulsory Education, teaching in Lewisham, Haringey and more recently an outstanding college in Camden. She progessed to an advanced practitioner: trainging as a coach; mentoring PGCE students, and running CPD workshops for lecturers.
She really enjoys working in a creative business environment, and enjoys seeing students and staff develop in confidence, skills and ability.
Wendy's vision for Fashion Enter is to develop the curriculum by offering more pathways and levels. She is very keen to develop e-learning as well.
In her spare time she enjoys exhibitons, drawing, Kung Fu and youth work.
Keeley Smith - Teacher
Keeley completed a BA (Hons) Degree in Design followed by Certificate in Education.
Keeley is a qualified Teacher and Lecturer with over 15 years of experience working in a variety of educational establishments. Her main area of specialism is Art & Design and Fashion & Textiles.
She has successfully worked and developed teaching programmes in her specialist areas within Primary, Seconday and Adult Education for both mainstream and special needs students. She has recently taught and developing an Art and Design programme for an outstanding primary school in East London.
Keeley is a trained mentor for PGCE students and in her role as a Teacher she enjoys using a range of learning strategies to embed both practical and academic skills.
Danielle De Souza
I am a hard working, enthusiastic and creative individual with work experience. I am passionate about working in the fashion industry as its highly creative and exciting environment has always appealed to me. I am looking to pursue an apprenticeship position where I can grow and develop my skills and experience.
I first realised I was passionate about fashion when I began to enjoy experimenting with it, for example choosing the colours, styles, materials and accessories as this gave me an insight of what works and what doesn’t and has helped me to develop and become confident within my own sense of style. In my spare time I enjoy experimenting with hair and make up, shopping, horse riding, music and attending various fashion events such as ‘The Clothes Show Live’ and ‘Britain’s Next Top Model’ as they have given me the opportunity to witness catwalk shows, talk to designers and stylists behind the scenes and keep up to date with current and upcoming trends.
Since looking at various fashion magazines, books and designs I have become heavily influenced by fashion designers. One of my favourite designers is Alexander McQueen as even though his early collections created shock and controversy he showed that you need to be different and sometimes break boundaries in order to take fashion to another level and be successful, and even though it’s a long way to go you can be credited in the end as he has been. Furthermore, he studied art at school and then went on to serve an apprenticeship where he learnt the skills of garment cutting which is a direction I would love to go in.
I have gained a GCSE in textiles and enjoyed studying this subject as it enabled me to look at fabrics and embellishments and understand colours and different techniques. I also appreciated the fact that I could put my own thoughts and ideas into action and create my own garments which consisted of a skirt and a matching top as this showed me my capabilities. I studied Art & Design as an A level which enabled me to experiment with the design/drawing side of fashion.
At the moment I am attracted to the idea of doing a Fashion Apprenticeship because there are still certain aspects of the industry that I want to find out more about and experience for myself. Also, as well as studying and learning how to make clothes I will also get the opportunity to learn in a fashion production environment which I think is very important as I feel it will give me the right amount of experience and confidence to pursue my career in the fashion industry.
Zoe had always been interested in fashion, creating her own unique sense of style she would surround herself with all things fashion, cutting out of magazine and keeping style scrap books of her favourite pieces.
Around the age of 12, Zoe really started experiment with the latest style, pushing the boundaries of what she was used to and began customising her own pieces of clothing. She was introduced to a sewing machine and taught herself all the basics. Before long she was making her own items of clothing from scrap fabrics. After receiving compliments on her handmade pieces she set up her own online shop, full of her one of designs and personal touches. As well as branching out to online marketplaces such as Ebay and ASOS Marketplace.
She then started keeping an online blog, and documenting all things fashion in her life. It was here Zoe got a bigger picture and experience of the fashion industry. She was invited events, mingling with indutry professionals, asked to test out products and would advertise for bigger retail companies that she could only dream of working for. After getting a taster of the career she wanted pursue, Zoe realised school wasn't fullfilling her love of fashion. She found that further education wasn't the path she wanted to follow and set out to find an alternative. Here she came across Fashion Enter, and they had the perfect opportunity for her...
Abbie Godbold is located in The Fashion Studio and has been working with Fashion Enter since October.
From the very beginning Abbie took interest to Textiles her skills and knowledge came from studying this at High School. She loved the practical side of making garments and the planning and organising that came alongside it.
Abbie knew straight away she wanted to continue this on to the future and planned on finding an apprenticeship straight after finishing High School. However, this didn't go quite as she had planned. She was offered and apprenticeship but the start date was before she had even achieved her GCSE results! So Abbie continued on and started a college with a Product Design course in costume and make-up. Costume design was always something Abbie had a great interest in and hopes to continue on with this throughout life. A couple of weeks into her course she received an invite for an interview with Fashion Capital and took off from here.
Lauren's very first step into the fashion world was working in a show room for Janet Thurston for two weeks during the summer of 2011, Lauren assisted Janet Thurston with new clothing ranges for the high profile clients of the company, giving her her first insight to the fast pace of the fashion industry.
Anna-Maria had always been interested in the fashion industry, having achieved GCSE’s and A- Levels in a range of different subjects including Fashion & Textiles, Anna-Maria built up skills in efficiency and time management among other skills. Anna-Maria was also particularly interested in designing and crafting couture evening dresses, the details and individuality in each piece.
Deciding not to follow the university route, Anna-Maria wanted to find something that would be more practical rather than theory. Coming across Fashion Capital and the Level 1 Stitching Academy, Anna-Maria instantly applied, during the course she learnt how to use industrial machines and to make a basic pattern. Once she had completed the course, she was offered a place at The Factory at Fashion Enter on the Level 3 Apprenticeship course.
Anna-Maria is now based in The Factory admin office where she does a range of different tasks which include, contacting customers; ordering trims and fabric; getting all the paperwork ready for deliveries and general admin. However, Anna-Maria’s main role within Fashion Enter is using a system call Galaxius where she inputs all new orders onto this software and generates a critical path.
She is enjoying being based at The Factory as she is constantly learning new things about garments and the way they are constructed. Anna-Maria feels that Fashion Enter is the perfect place to start her career and she is excited of what the future may hold.