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Welcome to the re launch of FashionCapital – the leading UK fashion portal. FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development. FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today. FashionCapital: The Content - Hanging it all together The old adage “never judge a book by its cover” is never as pertinent as with FashionCapital. The site has already received three upgrades on design and navigation however its overwhelming success is the right, relevant, up-to-date and well researched content to back it up. FashionCapital also provides a unique answering service where experts from the industry are called upon to answer any specific queries you may have. Some of the key areas currently on FashionCapital are:
The site is constantly being developed and improved and recently, due to popular demand, we have added the new Manufacturer's Online Showroom - a first in the UK. Plus in the near future we will also be implementing further design changes and interactive elements to the site. If you have any further queries about FashionCapital please complete the Feedback form and we will revert within 48 hours of your posting. Fashion Capital Personnel Profiles Jenny Holloway - Director Jenny Holloway has been working in the fashion industry for over twenty five years mostly in the private sector. Initially she was a buyer for Littlewoods, M&S and Principles for Women before opening her own label Retro. For almost ten years Jenny was Director of her successful business Retro UK Ltd which included retail boutiques, party plan, wholesaling to major retailers such as John Lewis, Principles and independents. Retro UK also had an excellent export business with key accounts in the Middle East and Europe .In 2000 Jenny commenced a consultancy business and was approached to be an Industry Advisor on Government funded initiatives. In March 06 Jenny incorporated Fashion Enter Ltd. Fashion Enter (www.fashion-enter.com) has over 1000 members with two retail boutiques; Croydon and Barking - a third is planned for Spring 08. Fashion Enter Ltd provides highly specialised support for designers today including www.fashioncapital.co.uk, a PR Dispensary service, an agency Representing, trade missions, seminars and workshops. One to one surgeries are also available. Fashion Enter also owns the Profile fashion trade event which showcases new and emerging designers and acts as a platform between Graduate Fashion Week and London Fashion Week. Profile is currently sponsored by Hobbs , Whistles, Debenhams and TopShop and is in association with Rah Productions. Jenny comments: "Fashion is a fun and vibrant business, however, that's exactly what it is - a business. Designers, in particular, must ensure that they fully understand all areas of their product and business and working in fashion can be a minefield. It can also be a lonely place too. Designers today have to be the master of all trades and sometimes they need someone experienced to talk to who can offer quality advice. That’s exactly why we set up FashionCapital and Fashion Enter Ltd. We also work with a wide cross section of other sectors of the industry too, particularly manufacturing and logistics, therefore we can provide excellent networking opportunities to all levels of businesses throughout Clothing and Textiles.” Jenni Sutton - Editor in Chief FashionCapital
Specialising in illustration Jenni went on to being highly commended for numerous design and illustration competitions, including a Marks & Spencer's Per Una Design Competition and a Dylon Dye design and make project. After graduating from college with a distinction Jenni immediately started work in the dynamic world of fashion where she was lucky enough to start her fashion career at Fashion Enter & Fashion Capital. Here Jenni has developed a passion and skill for fashion journalism and has reported live from major events such as London Fashion Week and Premier Vision in Paris for both http://www.fashion-enter.com/ and http://www.fashioncapital.co.uk/. She is also the ‘press and PR girl' and enjoys attending many events endeavouring to the spread the word about Fashion Enter and Fashion Capital. Jenni looks forward to her future with the company ‘Fashion Capital is really growing, its great we can help so many young designers but not only that it is a portal for the whole industry so students, graduates, designers, buyers, manufactures and retailers can all benefit and help each other through us. I am very excited to be involved and can't wait for what the future holds.' Emily Tullett - FashionCapital Manager
Updating and maintaining the Manufacturer's Online Showroom is another area Emily is responsible for - so any manufacturer's or CMT's out there who wish to increase their exposure, you know who to speak to. This initiative has been so successful and Andrew from The Sampling Unit in London has informed us that he receives more enquiries through http://www.fashioncapital.co.uk/ than through the Yellow Pages or Yell.com. Throughout her education Emily studied Maths and Sciences however working with Fashion Enter has allowed her to unleash her creative side and has started looking at the world in a different perspective. As Emily's role is so varied she has seen many different aspects within the company including writing articles for the Business Section on the Knowledge Bank which has inspired her to further her knowledge in this area and pursue a Business and Management Degree to start later this year. Vanessa Camelia - Manager South West Office
JoJo Iles - Contributing Editor Editor, PR and journalist JoJo Iles has notched up seventeen years of fashion industry experience. Previous jobs range from posing in front of the camera as a fashion model to predicting fashion trends for the year ahead. She has contributed as a journalist to www.fashioncapital.co.uk since July 2002 and took on the all-encompassing role of editor for 2 years from 2006. JoJo now freelances for a variety of fashion related clients and is still very much committed to FashionCapital’s growth and content. She regularly contributes articles along with her monthly ‘Style Addict’ column. On Fashion Capital JoJo comments: “FashionCapital stands out as a unique resource for the industry offering information and advice on so many levels. While there is undoubtedly a mass of fashion websites out there I feel that FashionCapital is the only one that offers such a comprehensive service for the industry at large.”
Yoel Morales - Web Wizard
Implementation is the key stage that builds up all the options previously considered. Yoel's maintenance and technical support guarantees that the system is always up to date. Jemima Daisy - Creative Jemima creates most of the site graphics, including homepage graphics, posters and many trends boards. Jemima has also opened the new beauty section on Fashion Capital. She also covers a lot of events as partying is second nature. Her life revolves around Photoshop, glitter, fake eyelashes and an extensive shoe collection. ‘I feel like I have found my calling at FashionCapital. Reporting on current trends comes naturally to me as I’m just commenting what I see around me. Designing graphics for the site is great too… I spent so much time at school messing around with graphics and now it doesn’t feel like a job! I feel like I haven’t stopped learning since I started working here – one day I’ll learn the art of tidiness. I have already achieved so much and I can’t wait to excel myself again and again.’ Rima Ziaugaite - Finance and Accounts Officer ![]() Rima Ziaugaite has been with Fashion Enter for over two years now and has never looked back since. Rima has grown with this company and having seen her role evolve in relation with her studies having just completed a Bachelors Degree in Financial Services at London Met over the past three years and has finally paid off. She is now a full time Finance and Accounts Officer. What initially attracted Rima to this position is the opportunity to work with databases and spreadsheets further enhancing her experience whilst utilizing knowledge gained from her course. Rima's main duties include invoicing, debt chasing, VAT returns and working with sales figures. Working with such large companies as ASOS.com and Topshop, Rima's responsibilities have increased whilst taking her up a level from managing internal accounts. Originated from Lithuania, Rima moved to England seven years ago, fell in love with London and decided to stay and start a new life here. At the age of 16 Rima was already working and supporting herself through secondary school. After obtaining A-levels Rima was still not satisfied with what her achievements and decided to continue studying and applied to London Metropolitan University. Although Finance may not seem particularly relevant to the fashion industry, cash is always king and is a core part of any business in whatever industry therefore Rima is a truly valued member of the fantastic Fashion Enter team. Regular Contributors: Hayleigh Amos - Sales Manager Laura Louise Frampton - Journalist Christa Catharina Muller - Journalist Petrina De Gouttes - Writer & blogger
Samata - Designer & Blogger Susan Royston - Creative Director & Blogger Ant Standring - Journalist Martin Dobson - Trends and Moodboards Caroline Shaw - Fashion Forecasting Michael Goodmaker - Designer Help / Business Advice Jessica Petelin - Beauty Journalist
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Jenny Holloway has been working in the fashion industry for over twenty five years mostly in the private sector. Initially she was a buyer for Littlewoods, M&S and Principles for Women before opening her own label Retro. For almost ten years Jenny was Director of her successful business Retro UK Ltd which included retail boutiques, party plan, wholesaling to major retailers such as John Lewis, Principles and independents. Retro UK also had an excellent export business with key accounts in the Middle East and Europe .
After graduating from university with a degree in Drama and Theatre Studies Jenni knew she belonged in a creative environment but instead of perusing the acting dream followed her heart and entered the world of fashion. She then went on to study HND Fashion Design at Walsall Art and Technology College, knowing it was there she had found her passion in life.
Emily has been a member of the fabulous Fashion Enter team since October 2006. And what a whirlwind of a ride it has been, her journey began as a sales advisor in the Croydon Branch which has been a constant role throughout the duration of her career to this day. Emily was then given an additional role as Representing Agent last summer to assist our members with finding stockists for their products, Fashion Enter take a 10% commission off any purchases made via the Agency.
Vanessa Camelia is the South West's regional Development Manger. Vanessa is responsible for setting up the new regional branch of Fashion Enter and 





